Monday, September 12, 2011

What is Strategy?

Definition of Strategy

  • Strategy is the science and art of military command as applied to the overall planning and conduct of large scale business operations.
The American Heritage Dictionary. 
  • Strategy is a unified, comprehensive and integrated plan designed to ensure that the basic objectives of the enterprise are achieved.
William F. Glueck
  • Strategy is the formulation of organizational visions goals and objectives as well as action plans for achievement that explicitly recognize the competition and impact of outside environmental forces.”
William P. Anthony, Pamela L. Perrewe and K. Michael Keamar.

Source: Here

My Pick:

Strategic Management: Concepts and CasesStrategic ManagementStrategic Management: Concepts and CasesEssentials of Strategic Management (4th Edition)Strategic Management: Concepts and Cases (11th Edition)

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