Saturday, December 24, 2011

What are the factors that lead to strategic groups?

Factors lead to strategic groups

The factors that lead to the formation of strategic groups are enlisted below -
  • Homogenious size,
  • Comparable breadth of market,
  • Comparable product or service quality,
  • Geographical distribution is similar,
  • Identical technological approaches,
  • Same level of vertical integration,
  • Using same distribution channels, etc.

No comments:

Post a Comment