Saturday, December 10, 2011

What is Internal Environment Analysis? Discuss.

Internal Environment Analysis
Internal Environment refers to the organizational resources over which organization has control. Below are the definitions of internal environment analysis given:-
  • "Internal Environment Analysis provides means of identifying and strenghts to build on and weakness to overcome in formulating strategies."
- Miller and Dess
This analysis provides complete information on how well a firm can set and execute strategies, it is necessary to determine the capabilities of the firm to faces environmental facts and to avail opportunities. These capabilities are strengths with strategic significance with which company will go forward with its objectives. It is also necessary to determine areas of vulnerability.

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